Meet our i3 accredited coaches and associates

Julie has over 30 years experience across various market sectors. In 2000 she joined Temp-Team, a Danish recruitment company with offices worldwide, turnover circa £100m. As Managing Director her remit was to expand the UK branch network and establish the strategic direction for significantly loss making units providing visible leadership and effective performance management to turn the business around in a fast moving highly competitive sector. Julie developed a sustainable and scalable business model and grew the business from £3m turnover to £18m while increasing margins from 17% to 24%. She also improved retention rates by 31% above industry norm in an industry where staff turnover is at 45% and delivered a clear career progression. Championing and enabling change to drive a culture of continuous improvement, employee learning and customer focus; collaborating with senior stakeholders to challenge the status quo, define objectives and setting targets to develop new business opportunities and add value to existing customers.

Key areas of delivery – employee engagement, reward & recognition, organisational development.

Julie can be contacted via the i3 website.
Andrew Pearce is a Certified Trainer of NLP, UKCP Registered Psychotherapist with over 15 years experience and a Registered Supervisor.

He also works as a personal and professional development coach often with senior managers & executives.Andrew worked for M&S for 15 years in a range of HR roles in the UK and Irish Republic, latterly in the area of management development for the top 50 managers in the Northeast, often supporting managers through organisational change. Prior to that he was a Commissioned Officer in the Royal Navy. With his broad spectrum of professional expertise and understanding, he works in a wide variety of areas (including public & private sectors), particularly facilitating change with individuals & groups.

He is actively involved in Mediation, Critical Incident support and Collaborative Family Law. He has been interviewed on local & national radio and television on the subject of Life Balance and spoken at Oxford University & Newcastle MBA School about the impact of ambiguity & uncertainty on team dynamics and enabling resilience. His aim is to increase choice for individuals and teams who want the freedom to be authentically who they really are.

He lives & works at a smallholding on top of the North Pennines with his wife, 4 children and numerous animals beyond the back of beyond & just this side of chaos!

Andrew can be contacted via the i3 website.
Beverly has over 25 years’ experience working nationally and locally across many large and small industries, with significant experience in not for profit, criminal justice, education, and marketing sectors as an organisation development and design specialist. A research project into the impact of organisation culture on mental health and well-being led by Beverly underpins her work as a specialist with a passion for organisation culture, behaviour and design. She works with businesses to help them to understand their culture and behaviours, and to engage staff through clear vision, values and behaviours. Using i3 as a consultant and facilitator, she works with teams to simplify understanding of team dynamics and behaviours to reduce conflict moving forward to collaborative working.

Key areas of work include: building trust within teams, collaborative working programmes, self- awareness programmes, confidence building, organisation design, developing behavioural competencies and behavioural recruitment, together with wellbeing audits and strategy. Beverly loves working with organisations during significant change or critical stages of team development. She has managed many TUPE transfers and the impact of growth, downsizing and rebuilding.

Beverly is the founder of Profectus 4 People Limited, her Organisation Development Company, and a Co-Director of The LaunchPad Academy CIC, which specialises in early intervention for employees facing burnout in the workplace, together with supporting organisations with engagement in and development of well-being culture achieved by strong, clear and strategic leadership, through managers who value people, together with clarity and vision.

She qualified in 1997 with the Chartered Institute of Personnel and Development (CIPD) – MA HRM at Sunderland University, and trained in coaching via Institute of Leadership and Management and The Coaching Academy, and Neuro-Linguistic- Programming (NLP). Her professional bodies are the CIPD and The Association for NLP.

Beverly can be contacted via the i3 website.
Colin Nicklas as is a founding director of 28Quest, a leadership consultant and an experienced coach. During a 24 year career as a Royal Naval Engineer Officer he was twice responsible for the post-graduate leadership development of the Service’s officers, helped instil a coaching culture at all levels of management and developed strategic level plans for the UK Government’s response to global events. Since leaving the Navy in 2011 Colin has worked with local government, the NHS and the private sector as a coach and leadership consultant, while also supporting the offshore oil exploration industry as a performance improvement specialist with a clear focus on enhancing leadership.

Sonia is the other founding director of 28Quest and has 30 years’ experience of the legal sector and successful office management. She has been instrumental in the development and continued improvement of the coaching and leadership programmes that 28Quest are very proud of.  Sonia is the driving force behind 28Quest’s administration and brings an incredible eye for detail to all that she does both in-house and in support of our clients.

Together they are 28Quest, a small independent leadership, coaching and performance improvement consultancy based in Plymouth. Colin and Sonia work with individuals, teams, businesses and organisations across the public, private and charity sectors to help them achieve their potential. Their approach is based on the steadfast belief that great leadership is the solution for all business or organisational issues and have found that using i3 has greatly improved the self-awareness and levels of co-operation of all those who have completed a profile.

Colin & Sonia can be contacted via the i3 website.
David Charlton is a Mental Toughness and Leadership coach, as well as a HCPC Registered Sport and Exercise Psychologist. He has a proven ability to combine vision and creativity to develop, implement and evaluate talent management and psychological support programmes for individuals and groups.

He has worked for 8 years offering a consultancy service, where he assists business leaders, management teams, athletes, sporting teams and organisations to achieve their objectives through the following main areas: 1) Collectively Working Together as a High Performance Team; 2) Developing Outstanding Leadership Skills; 3) Cultivating a Culture of High Performance.

He has a comprehensive knowledge around the development of Mental Toughness, a plastic personality trait, which determines or limits people to deal effectively with change, challenges and stressors. In today's fast paced and changing world this quality is becoming more and more valuable to individuals, teams and organisations. As a licensed user for the psychometric tool, MTQ48, David can provide quantifiable measurability for individuals and groups at the start, middle and end of coaching and culture change programmes.

David couples this approach, where people can clearly see a return on investment (ROI) with innovative and "different" coaching sessions some of which are in outdoor environments, away from the workplace. Which can make the learning experience much more enjoyable and engaging, as it nurtures creativity, allowing people to relax and share more about their "real" selves.

He likes to keep things simple, helping you learn practical strategies combining personal insights along with cutting edge tools from elite professional sport, occupational psychology and neuroscience to create and sustain high levels of performance.

To sum up, David inspires individuals and organisations to: Improve productivity; Play to their strengths; Re-Energise; Reduce absenteeism; Retain quality staff.

This improves the chances of reducing unwanted costs and increasing profits. David is a member of the Institute of Directors and British Psychological Society. He is also actively involved with Tynedale Sport committees.

David can be contacted via the i3 website.
Barbara offers over 30 years of industry based experience in various Management & Consultancy roles in the UK & Overseas including further & higher education with a focus on increasing and maintaining business across multiple sectors. Qualified to Master Degree level in Business Management and is adept at identifying team and organisational development needs along with bespoke training for employers, business professionals and aspiring managers. Her approach is to first to listen, to ensure a full understanding of the skills challenges faced by both the Employers and Learners, offering customised solutions that will have a tangible and positive impact.

In recent years extensive experience has been gained working with a cross section of industry sectors including Manufacturing, Engineering, Customer Service Industries and Further Education. In addition, she has 13 years of experience working as a Career Consultant and a Regional Employment Training Manager, recently setting up her own consultancy organisation specialising in career alignment & progression, business management solutions & team development.

Barbara’s business knowledge & specialist skills set are: i3 profiling, team dynamics, coaching/developing new & existing managers, strategic project management, facilitation, bespoke course design including CMI Management and delivery along with organisational growth/business development, career transition/coaching (outplacement), psychometrics (various tools), equality & diversity and conflict management.

Barbara can be contacted via the i3 website.
A full and active member of the Association for Coaching (AC), Kate is a coach and organisational development specialist with over fourteen years’ experience of supporting individuals and teams to develop leadership, effect change and positively enhance organisational cultures. She is most passionate about enabling people to achieve their true potential through coaching in line with organisational needs, empowering businesses to achieve success and growth through their people.

Kate completed her professional qualifications, including an MBA and a Post Graduate Certificate in Further Education and Training, at Northumbria University’s highly regarded Newcastle Business School. She is an experienced and dedicated leadership coach with over eight years’ experience of training coaches and developing organisational coaching capability/cultures in a variety of contexts.

Kate is Managing Director and Coach at Kate Shahid Coaching Limited and founder of the North East’s OD Exchange, a non-profit making professional forum for OD practitioners, delivered in strategic partnership with talent integration specialists, NRG.

Kate has recently launched an exciting regional coaching initiative ‘The Coaching Exchange’ in collaboration with the UK’s leading professional coaching body, AC. She is also a Trustee at West End Women and Girls Centre, a fantastic local charity providing much needed opportunities and support to women and girls in the West End of Newcastle (

Kate can be contacted via the i3 website.
Susanne has over 25 years’ experience working within the recruitment and employability sector, and as a Fellow of the Recruitment & Employment Confederation has subsequently established herself as a highly respected and accomplished recruiter, adviser and career/ outplacement coach. 

Susanne has worked in successful partnership with many national and small to medium organisations, offering bespoke recruitment solutions and career / outplacement coaching to employers and individuals seeking work. Adding greater value, her contacts benefit from a variety of events hosted through her long-standing relationship with the Muckle LLP Employment Law Team. 

Combined with her experience & achievements Susanne has a natural ability to work alongside individuals & businesses providing practical advice, encouragement & inspiration, effectively supporting a variety of projects. As a coach and adviser her aspiration is to help businesses recognise people as individuals, understand the value of assessments within the recruitment process & how to get the ‘right fit’ when identifying talent. A traditional one size fits all approach does not work! 

Susanne set up her own company Brown’s Recruitment & Training Consultancy around 8 years ago and is one of the longest standing associates of i3. Working with the i3 assessment tools unifies her values of creating a strength-based culture; aspiring to help businesses and independent trainers/coaches/recruiters identify effective talent management solutions and grow through the success, happiness and fulfillment of people. 

Susanne is i3’s lead Trainer and Account Manager delivering training, support and guidance across all the assessment outputs; i3 recruit; i3 profiling’ i3 dynamix; i3 career direction.

Susanne can be contacted through the i3 website.
Gavin has always enjoyed the reward of seeing ideas come to fruition. As the Business Development Manager in his family agricultural business, he relished the opportunity of growing their distribution from a “startup” to one of the leading distributors in South Africa of agricultural and stock feed products.

His sales experience in banking for Barclays and in FMCG for MARS introduced him to many of the challenges that present themselves in the more formal and traditional business spaces.

Whether in his family business or co-founding a boutique investment fund for HNWI or launching his own online retail brand, he has always focused on ensuring clients where front and center to what was delivered on a daily basis. Gavin believes the key to this is a stimulating, growth orientated environment for their people. Fulfilled, motivated and valued staff have a direct and tangible impact on the quality of delivery clients and customers experience. He strongly believes in today’s economy despite the “need for speed” we are moving away from a transactional environment to a relationship-based experience. And this is where he enjoys bringing his fusion of corporate and start up experience to empower his clients with services that focus on: Increased team cohesion and performance; Improved service delivery and client retention; Motivating and developing sales teams; Uniting management teams; Change management; One to one executive coaching; Recruitment.

Gavin can be contacted via the i3 website.
Christina uses i3 to help you grow your own awareness and ensure you are clear and up to date on who you are and how you operate. You can then use this knowledge, as individuals and teams, to make choices and decisions that are right for you, giving you a great chance of success. Christina likes to work with humour and play, alongside a serious focus, believing that learning and development should never feel like a chore!

As a qualified coach, Christina works with individuals and businesses to bring about positive change through personal and organisational development. Having spent many years as a senior leader in the not for profit sector, and working with disadvantaged communities, Christina understands how to effectively and sustainably help people to help themselves, and equip them with the tools they need to keep progressing.

She has a wealth of experience and understanding in developing individuals and organisations to be at the top of their game and achieve their goals. Christina has won a number of national awards for enabling communities to develop and successfully transform. She brings this skill and knowledge base to the commercial sector, with impressive results, leading to major culture shifts and associated improvements and savings for organisations.

Christina sees that people, communities and organisations often fall short of their potential through fear and a lack of up to date self-knowledge. Her sensitive approach and support unlocks brighter futures, using i3 as a key to open up new opportunities for change and development.

Christina can be contacted via the i3 website.
Phil Sampson is an expert strategist who has a deep understanding of Leadership, Organisational Culture, Incident Management and Cyber Security and how they influence organisational development and future success.

He joined the Royal Marines in 1978 having been brought up in Kenya. Phil had a diverse and interesting military career as a counter terrorism expert, he served in Whitehall during the 9/11 attacks and was later seconded to the Security Service where he was prominent in founding the strategically important UK Joint Terrorism Analysis Centre. Whilst there he was the author of the National Security threat levels before working with the US National Counter Terrorist Center. He later commanded the Commando Training Centre Royal Marines and Royal Marines Tyne.

Phil left the Royal Marines in 2009 to found Sampson Hall Ltd, an organisation that delivers success to modern organisations using lessons drawn from the military, Government and business.

Today his expertise delivers strategy, leadership, teamwork, cultural change and compliance work into private, third and public sector organisations. He is a dynamic and engaging speaker and facilitator and will lead any group to their chosen end state or desired outcome.

Phil believes that organisational development and transformation is achieved through the development of people and he utilises proven metrics and analysis such as i3 profiling, Mental Toughness, developed with Sir Clive Woodward, plus Sampson Hall’s Gordian Model to enhance and importantly evidence this. These tools help an organisation recognise and develop talent and opportunities that exist within it.

As a coach Phil has worked globally with senior leaders in developing their leadership style, personal branding and strategic understanding. He is a performance coach who focuses on delivering the desired outcomes through coaching and mentoring programmes.

Phil has a level 7 Certificate in Leadership and Management, is a Fellow of the Institute of Leadership and Management (FInstLM) and a Member of the Association of Professional Coaches, Trainers and Consultants.

Phil can be contacted via the i3 website.
Dr David Cliff is Managing Director of Gedanken, and the North East Ambassador in Mentoring for the Institute of Directors. Behind the titles and positions is a man who thrives on using his decades of experience, including senior manager posts across the public and private sectors, to help to make a difference to the lives and careers of others.

David’s 30-plus years of experience in business and executive coaching, mediation, counselling, organisational support and individual personal development has seen many thousand hours of face to face practice with people from virtually every work and management discipline. His experience well-places him to coach leaders, entrepreneurs and professionals. He takes a particular interest in those facing strategic issues, including programmes of change or undergoing a significant personal transition.

During his career, David has experienced working in legal services, insurance, health and social care, counselling, psychotherapy, and business support. David became Managing Director of Wearside-based Gedanken in 2006. As well as this post, he is a previous vice chair in the north east for a three-year tenure and remains a board member with the dual ambassadorial brief of Mentoring and Business Crime reduction. He has also sat on a number of boards, including the chairmanship of a policy Home Office Policy Group. He is a Trust Board member of Durham University’s Josephine Butler College.

His career in health and social care has included management of services for the NHS and for Durham County Council. A lifelong learner, David has a Master’s degree in Business Administration (MBA), and a Professional Doctorate in Leadership Studies (DBA).

Away from the workplace, and sometimes within it, David is a supporter of a number of charities, as well as being passionate about issues such as promoting business growth, civil rights, arts and culture, animal welfare and social justice. David is also an enthusiastic writer and regular contributor in The Journal and on platforms such as HR Zone,, the manufacturer and BQ He is a regular contributor to the Solicitors Journal. Subject matter has included anger management (including the reasons behind Luis Suarez’s infamous biting incidents), HS2, the future of the North-East economy, and the correlation between mental well-being, performance and technology. Courtesy and strong business ethics are vitally important values to David, evidenced in many of his written works.

David can be contacted via the i3 website.
Ben specialises in building cultures and environments where individuals and teams can thrive.

Ben has a passion to inspire, motivate, excite and challenge organisations to be brilliant. He wants to encourage business to be built on a foundation of inspiring mission, honest core values and an audacious vision.   He has a vision to seen thousands of organisations all creating spaces where people thrive in the workplace.

Ben Drury is an entrepreneur, a very experienced coder and trained social worker. He understands people and cultures and is a dynamic, entertaining and innovative speaker, who has honed his skills during 15 years involvement in stage productions. He has worked touring with theatre companies, designing internet banks, writing and directing stage productions, developing and delivering leadership training courses, managing small businesses, building web applications and developing social media strategies.

Husband of one, father of three, real ale lover, 49ers fan and uber geek, he now lives in London with his wife and three children, speaking, coaching, writing and watching NFL!

Benjamin can be contacted through the i3 website.
Fiona had a successful first career as a nurse working as a staff nurse in Burns nursing and HIV nursing. It was whilst working in the AIDS Hospice London Lighthouse in the early 1990s, caring for people who were dying that Fiona realised that the real passion in her working life was to assist people to achieve their potential and enjoy their working lives.

Armed with this knowledge, Fiona re trained in teaching adults, supervisory skills and coaching and has enjoyed the experience of developing people for the past twenty four years. During this time Fiona has worked for a national cancer charity Marie Curie Cancer Care, Newcastle Deanery of Medicine and Palliative care organisations across the North East offering a range of staff development strategies to enhance individual personal effectiveness and team working. For the past 15 years Fiona has been running a successful training and coaching business providing learning and development strategies to individuals and organisations. She brings an enthusiastic, creative and innovative approach to her work and also enjoys writing having had several articles published in Hospital Doctor Newspaper, Coaching at Work and an eBook “The Art of Interview Skills”.

As a qualified coach and facilitator, Fiona specialises in leadership coaching, motivating and inspiring individuals and teams, personal effectiveness, interview skills, career coaching and is qualified in i3, NLP, Fireworks Career Coaching. Fiona is passionate about helping people achieve their goals and enjoys the contribution that i3 makes to increasing personal awareness.

Fiona can be contacted via the i3 website.
Charlotte is a Learning and Organisational Development Consultant with vast experience of working with teams and individuals both across the UK and internationally.

Charlotte’s experience has been gained in the private (telecoms, retail, insurance, manufacturing, defence) public (local authority, NHS) and 3rd sector (housing and social care).

Charlotte brings a dynamism to everything she does, her insight and straight talking gets to the crux of the matter and enables her to move individuals and teams forward with creativity and passion.

Charlotte loves enabling people through tailored solutions tapping in to individual and team coaching, mentoring, high energy facilitation (problem solving, idea generation, setting vision/purpose, generating consensus and action), relationships building and leadership development.

Charlotte can be contacted via the i3 website.
After many years of being employed in the Learning & Development arena by one of the UKs largest holiday providers, 2017 heralded a big change for Margaret. She decided to leave full time employment and utilise her wealth of experience in Coaching and Learning & Development to help young people become more knowledgeable and in control of the Career choices available to them.

Key areas of responsibility over the years have included, the design and delivery of Management Development Programmes for aspiring managers and implementing customer service initiatives within the hospitality and leisure industry.

Margaret now owns and runs Dragonfly Career Coaching, an independent Career Information, Advice & Guidance practice, which is based in Northumberland. Specialising in providing 1-2- 1 career advice for young people, by focusing on helping the individual identify their natural talents and abilities, the results being a greater self-awareness and increased self-confidence. The services Dragonfly Career coaching provide include:  Independent Career Information, Advice & guidance;  1-2- 1 Career advice for young people;  Personality trait profiling (both i3 profiling and i3 career direction);  CV writing and interview tips;  Advice around writing personal statements.

In addition to the above, she is also employed as a sessional trainer with a local North East charity, providing advice and guidance to individuals seeking employment.

Although already qualified in delivering Information, Advice & Guidance, she has taken on additional study and is currently working towards a Level 6 qualification in Career Guidance & Development. She is fully DBS checked and a member of the Career Development Institute (CDI).

Margaret prides herself on being open, honest and having exceptionally high standards. Passionate about the development of others, she strives to exceed expectations.

Margaret can be contacted through the i3 website.
Lorna is the owner of LBJ Solutions UK where her focus is on improving organisations through their people. Lorna delivers coaching, mediation and training services. Lorna’s primary focus is on Wellbeing and Resilience, which provides people and teams with a range of support mechanisms which can be used in all areas of life, particularly during challenging times.

As a qualified mediator, Lorna also helps people and teams who are not working together effectively. Lorna’s approach provides a safe space to help people open up and engage in the mediation process, thus helping to resolve conflict quickly and effectively.

Lorna has over 35 year’s experience working in the private, public and third sectors. Lorna’s experience extends to partnership working with key stakeholders from the NHS, Housing Organisations and local communities. As an Associate Member of Chartered Institute of Personnel and Development, her Local Authority experience gave her the opportunity to focus on delivering organisational development programmes and interventions to help the organisation grow. Lorna has supported teams through change programmes; developed performance management solutions and delivered service transformation interventions. Lorna was also part of an award winning Public Health team, designing and delivering an innovative approach to health and wellbeing.

Lorna strongly believes that using i3 helps people to get to know themselves better, which in turn helps people, teams and ultimately organisations to be the best they can be.

Lorna can be contacted through the i3 website.
Alice is an IPD qualified trainer, working with organisations at all levels to help them realise the potential of their people. As an Associate of i3, Alice loves the simple, practical and accessible framework it provides for coaching and developing individuals and teams.

Having started her career in the competitive world of recruitment and sales, Alice then spent a few years teaching in Japan, learning some valuable lessons in behavioural differences and perspectives along the way.

On her return to the UK, she set up the training department for a fast growing international recruitment company, where she was responsible for the design and delivery of all training. This generated a “flagship” accolade for her company across the group and the recruitment industry and inspired her to offer her programmes out to the external market.

Since 2009 she has worked independently, as Lighthouse People Development, across many sectors, including sales, recruitment, public sector, education, and not for profit. All sharing a common goal of focussing on people and their performance.

During this time, she held a 2 year permanent post as People Director for Granite Search and Selection (specialist construction recruiters) where she implemented i3 throughout the company, embedding it into the internal recruitment process and into the organisation’s CPD programme. She also used i3 to assist key clients on Executive Search Assignments.

Her broad experience, both as client and consultant, enables her to add a fresh perspective to common challenges faced by leaders and their teams. She helps people to capture those "light bulb" moments, and to translate them into practice back in the workplace.

Alice can be contacted via the i3 website.
  • Phil Sampson

    Location: South West
  • Susanne Brown

    Location: North East
  • Andrew Pearce

    Location: North East
  • Colin Nicklas

    Location: Plymouth
  • Sonia Nicklas

    Location: Plymouth
  • Dr David Cliff

    Location: North East
  • David Charlton
    Msc, Bsc & NLP

    Location: North East
  • Gavin Knoesen

    Location: London and South East
  • Kate Shahid

    Location: North East
  • Julie Cummings, FCMA, CGMA, FCIPD

    Location: North East
  • Barbara Wilson

    Location: North East
  • Beverley Sherratt

    Location: North East
  • Christina Gates

    Location: North East
  • Fiona Setch

    Location: North East
  • Margaret Unsworth

    Location: North East
  • Alice Carroll

    Location:London and South East
  • Charlotte Angus

    Location: North East
  • Lorna Jeromson

    Location: North East
  • Benjamin Drury

    Location: London and South East

© 2017 Incorporate Consulting Limited Website by Dimasoft